Wednesday, July 23, 2014

TROJA - Be Confident, Wear Troja!

See the Video at YouTube:



TROJA is:
A Slow Fashion brand which has confident women in focus. Women who live the fast life, the business life. Women who live the leading role in life & climb the ladder!

Buy TROJA´s Clothing now at:
http://troja.is/index.php

 

Follow TROJA at:
Facebook - https://www.facebook.com/Troja.is
Blogger - http://troja.is.blogspot.com/
Twitter - https://twitter.com/Trojais
YouTube - http://youtu.be/Mo69DGLzok4

THE VIDEO - The Cast & The Crew:
 

Film director
Solvi Mars

Music
Daniel Geir Sigurdsson

Script
Johanna M. Oppong
 
Stylist

Agusta Hera Birgisdottir

 
Hair

Sigrun Eva Thorisdottir
 
Makeup

Asdis Sverrisdottir
 
Actors 

Gudjon Thorarinn Loftsson, 
Thorbjorg I. Asbjarnardottir & Margret G. Asbjarnardottir

Thanks to everyone!

Got to see the work in the studio when the music was recorded. A song does not come alife without instruments and musicians. Daniel plays a few instruments himself but Gudmundur Holmar Jonsson plays a guitar, Jon Indrida plays drums and Rosa sings. Jon Indrida did the recording of the song.

Sunday, July 20, 2014

TROJA - Video Premiere

Troja´s Video Premiere

 July 23. at 10 p.m. in Hvammstangi, Iceland. 




Look out for it when available on YouTube!

Sunday, June 1, 2014

TROJA Inspired by Icelandic nature


 Icelandic nature as it comes


With all the vibrant colors


The mustard curry, into green...


The forms


The green...the purple...

And more forms...
  
Like a mirror image of feminine lines

Being transformed into

Pleated, Curvy shaped, Well fitted, Feminine

DRESS


Being made with the environment in mind



Thursday, April 24, 2014

Troja @ The sketching table


--- Troja Lady as seen by The Head Designer of Troja ---

Elegant

Determined

She knows what she wants

&

Goes to get it!


 Photo: Jóhanna M. Oppong
 

Friday, April 4, 2014

TROJA @ visir.is FRI April 4. 2014 by ELLÝ ÁRMANNS

Beautiful landscape, pics, people, car and... a VERY good reading material by 

Ellý Ármanns! 

Published Friday April 4. 2014 at visir.is. See below...

Horfir til kvenna með sjálfsöryggi á leiðinni upp metorðastigann

Á myndunum eru systurnar Þorbjörg I. Ásbjarnardóttir og Margrét G. Ásbjarnardóttir sem og systkinin Guðjón Þ. Loftsson og Jóhanna M. Oppong.
Á myndunum eru systurnar Þorbjörg I. Ásbjarnardóttir og Margrét G. Ásbjarnardóttir sem og systkinin Guðjón Þ. Loftsson og Jóhanna M. Oppong. LJÓSMYNDARI: SÖLVI MARS.
 
Ellý Ármanns skrifar:
„Slow Fashion“ vörumerkið Troja snýst um að fanga fegurð og kvenleika Audrey Hepburn sem og það besta frá sjötta áratuginum í eina fatalínu,“ segir Jóhanna María Oppong eigandi Troja sem er menntaður kjólaklæðskeri og viðskiptafræðingur en fatalínan hennar styður við hið hraða líferni nútíma kvenna með umhverfisvænum hætti að hennar sögn.

„Yfirskrift línunnar er Classy Rock Elegance þar sem horft er til kvenna með sjálfsöryggi, á leiðinni upp metorðastigann og ekki síður fyrir fagurkera sem velja gæði umfram magn,“ segir Jóhanna en meðfylgjandi myndir voru teknar við upptöku á væntanlegu auglýsingamyndbandi Troja.

Förðun: Ásdís Sverrisdóttir//Hár: Sigrún Eva Þórisdóttir//Stílisti: Ágústa H. Birgisdóttir
Förðun: Ásdís Sverrisdóttir//Hár: Sigrún Eva Þórisdóttir//Stílisti: Ágústa H. Birgisdóttir

„Hugsunin á bak við fatalínu Troja er að mæta þörfinni fyrir gæði, góð snið og möguleika á breyttu útliti á skjótan hátt. Þannig að þú getur valið þína sídd á pilsi eða jafnvel ermum þegar þú byrjar í pantanaferlinu í vefverslun Troja á www.troja.is

Horfir til kvenna með sjálfsöryggi á leiðinni upp metorðastigann

„Ný fatalína Troja fer að detta inn í vefverslunina á næstu vikum og mánuðum. Einn kjóll úr þessari línu var frumsýndur á Hönnunarmars og hlaut lof fyrir flott útlit einn og sér en ekki skemmdi fyrir að konur geta breytt honum með því að kaupa auka framstykki, axlastykki, ermar og þar fram eftir götunum,“ útskýrir hún.


Horfir til kvenna með sjálfsöryggi á leiðinni upp metorðastigann

„Þessi stykki er líka hægt að nota á Troja-toppinn sem er úr þessari sömu línu til að vera í við pils eða buxur. Þannig er hægt að yfirfæra uppáhalds lúkkið yfir á kjól sem og topp við pils og buxur og þannig verður notendagidlið meira fyrir flíkina. Vegna notkunarmöguleikanna má segja að „All Day, Every Day, Work & Play“ eigi vel við en sjón er sögu ríkari og þess vegna er vert að fylgjast með á næstunni þegar þessar flíkur detta inn hjá Troja,“ segir Jóhanna jafnframt.


Horfir til kvenna með sjálfsöryggi á leiðinni upp metorðastigann

Jóhanna María Oppong.
Jóhanna María Oppong.

 Click the following link to check it out at visir.is:




Sunday, March 30, 2014

TROJA - New Item In Collection

The newest item in Troja´s Collection is a poncho which gives you opportunity to play with it´s look. It has not yet been added to Troja´s online store at www.troja.is but it is on the way. So little sneak preview for you guys:)

This item is a must have in each and every kloset. Good for your party or social life to go with your dress or skinny leg pants and high heels but also perfect for summer time to go with your dress or even jeans.




 These pics are from the show in the Northern House in Reykjavik, Iceland at the show Diversity (Fjölbreyta) at March 26. 2014.



Tuesday, March 25, 2014

TROJA -New Troja business card

This is Troja´s new business card. Audrey Hepburn and sixties feeling! Maybe you do not see it but it says:

Be Confident, wear Troja!

SLOW FASHION BRAND
ICELANDIC DESIGN

WOMEN´S
CLOTHING & ACCESSORIES

ALL DAY EVERY DAY
WORK & PLAY


Available at the show "Fjölbreyta" in the Nordic House tomorrow between 4-7 pm.

Wednesday, March 5, 2014

TROJA & THE COLORS OF LIFE

There is one thing A Designer or Artistic Director of a Clothing Collection has to think about and that is which color palette to use for each collection, season or year. Troja is no exception. Now in the beginning of times the main color is black but many of the extras are in pink, red, mint, mustard, yellow, emerald green, teal and purple color.


     Photographer: Bragi Kort.

These colors ended up in the collection simply because they are beautiful, elegant and always popular. There are many more which could be there and Troja intends to have the color range pretty good but this takes time.


Since it is YOU who will be wearing our clothing

We now would like to hear from

YOU

 Is there any favorite color missing in our collection? 

Please do not hesitate to comment if you would like to see any color in The Troja Collection!

We ask because Troja cares and is here for YOU!

You can state the pantone number and maybe a link to a page where it can be seen.

Looking forward to hear from You
Who knows, maybe your favorite color will be the next new color in the collection.


Monday, March 3, 2014

TROJA @ DESIGN MARCH

A part of TROJA´s Collection will be displayed at a show in The Nordic House (Norræna húsinu) in Reykjavik, Iceland, March 26., 2014 between 4 and 9 pm. The participants in the show are 25 companies owned by 25 women but all have one thing in common, being members of FKA.

This is the first time Troja takes part in Design March. So look out for Troja at the show!

See more at facebook:  https://www.facebook.com/events/1456088441289587/?ref_dashboard_filter=upcoming

Friday, February 7, 2014

TROJA - SWEET CHILD OF MINE

THE ROAD TO ACTION

I had an idea, an idea to do a commercial video for Troja but to me it seemed a distant dream rather than something about to happen. The path to the opening and launch of Troja Collection made me brainstorm about different things to do. Soon I realized time was not on my side, it would never be ready in time for the opening. I talked to different people about this who told me about other people who might be able to help. So the ball started rolling.

Before I knew, all the people needed to make this happen were available and willing to help out. This meant only one thing and one thing only.

This was a Troja Video time!

The Place best suited for this was near Hvammur in Hvammstangi - my home town.

To make a commercial video, a script is needed so I wrote down a very raw script which Sölvi then took to add to it and fine tune it.


THE PEOPLE WHO MADE IT POSSIBLE:

THE PHOTOGRAPHER:
SÖLVI MARS

Yes about that...after all the time we spent on/off SET I realized I did not have any photo of the guy who made it all happen. When telling Sölva about it he commented as if it was perfect like that, the focus should not be on him since he was The Photographer and The Director.

So sorry Sölvi, I found one:)

Photographer: Ásdís Sverrisdóttir

THE STYLIST & MAKEUP ARTIST:
THE STYLIST
ÁGÚSTA H. BIRGISDÓTTIR
THE MAKEUP ARTIST
ÁSDÍS SVERRISDÓTTIR

Photographer: Ásdís Sverrisdóttir

My dear friends (from left) Ásdís Sverrisdóttir and Ágústa Hera Birgisdóttir came to Hvammstangi, all the way from Njarðvík and Reykjavík to do their magic with hair and styling.
Candle light, a glass of wine and a girl talk Friday night made all the difference. Sad to see you go right after the shooting on Saturday but that´s how it goes sometimes.
Always great to work with positive creative PRO people.

HAIR STYLIST:
SIGRÚN EVA ÞÓRISDÓTTIR



Photographer: Ásdís Sverrisdóttir
 
My dear friend for many years, Eva, completed the total look. The hair was picture perfect and totally CLASSY ROCK. Could not have done this without you Eva, totally PRO!

ACTORS:
THE TWIN SISTERS:
From left
MARGRÉT G. ÁSBJARNARDÓTTIR
ÞORBJÖRG I. ÁSBJARNARDÓTTIR

Photographer: Sölvi Mars


MY BROTHER:
GUÐJÓN Þ. LOFTSSON
Photographer: Sölvi Mars

I remember the day as it was Yesterday when I talked to Sölvi for the first time asking him if he was ready to take part in this adventure. He told me he would do this if I promised to rehearse the act a lot. No hiccups on the set or confusion, ha! Sure, I made that promise but instantly started wondering how I should rehearse and fulfill that promise. I mean, after all I have never done anything like this before. In fact, I was the one trying to get rid of my role back in school when I was 13-14 years old since I was too shy to do it.
.
The evening before we planned to shoot the video we got together to rehearse, or should we say laugh and chat. We drove to the set where Sölvi told everyone what was about to happen and then we went to my moms house to rehearse, except somehow we came to the conclusion that it was impossible to decide how to react, a spontaneous acting should do the trick. I say this with a smile on my face since all the actors had one thing in common, not having acting as a profession and having a dash of doubt in their mind about their own capabilities as main actors.

When the shooting was over I thought to myself

WOW
It was just as if they had done this all their life.

Totally PRO!
Just loved their work, not to mention enjoying their presence!
...and I say this from the bottom of my heart...

THE DESIGNER:
JÓHANNA MARÍA OPPONG

Photographer: Sölvi Mars

 I almost forgot myself!  

Even though I was in the driving seat in all this, I still feel as if I was a passenger since I could not have done this without all these wonderful talented people who helped me out and took part in it all. That´s the thing, there is one thing to have an idea but totally different thing to actually get it all going and following it through till the end.  

So many people have lots of wonderful ideas but never have the courage to take action. 
I suppose I am trying to give myself some credit for that - as well as having a vision.


PROPS:
***THE SUIT MY BROTHER WORE***

 Photographer: Sölvi Mars 

***Buick Special 1956***

 Photographer: Sölvi Mars

This one is a beauty all the way. It is originated from Sveðjustöðum. It is not every day you get to view one like that or even sit inside one. It made this day totally unforgettable.

THE INVIRONMENT:

Photographer: Ásdís Sverrisdóttir

The shooting took place near Hvammi, above Hvammstangi in Iceland. It had been rainy for a few days prior to the shooting which made the grass and the flowers so crisp. Worries about continuous rain was in the air early morning on the shooting day but the gods smiled upon us and gave us the most beautiful day. A dash of sun and a dash of skies did the trick to get the best photos.


Photographer: Ásdís Sverrisdóttir

 The Buick Special 1956 at the set.


ACTING BEGINS:
So who are these Troja ladies and where are they going?

The video itself will tell that tale. 

Photographer: Ásdís Sverrisdóttir

Photographer: Ásdís Sverrisdóttir

Photographer: Ásdís Sverrisdóttir

Very determined business ladies, Troja ladies!

THIS

 IS

NOT

THE END


Now the video has been cut and ready for sound.
I will tell you more about that later.

Guys from Hvammstangi are working on the sound

...