Sunday, March 30, 2014

TROJA - New Item In Collection

The newest item in Troja´s Collection is a poncho which gives you opportunity to play with it´s look. It has not yet been added to Troja´s online store at www.troja.is but it is on the way. So little sneak preview for you guys:)

This item is a must have in each and every kloset. Good for your party or social life to go with your dress or skinny leg pants and high heels but also perfect for summer time to go with your dress or even jeans.




 These pics are from the show in the Northern House in Reykjavik, Iceland at the show Diversity (Fjölbreyta) at March 26. 2014.



Tuesday, March 25, 2014

TROJA -New Troja business card

This is Troja´s new business card. Audrey Hepburn and sixties feeling! Maybe you do not see it but it says:

Be Confident, wear Troja!

SLOW FASHION BRAND
ICELANDIC DESIGN

WOMEN´S
CLOTHING & ACCESSORIES

ALL DAY EVERY DAY
WORK & PLAY


Available at the show "Fjölbreyta" in the Nordic House tomorrow between 4-7 pm.

Wednesday, March 5, 2014

TROJA & THE COLORS OF LIFE

There is one thing A Designer or Artistic Director of a Clothing Collection has to think about and that is which color palette to use for each collection, season or year. Troja is no exception. Now in the beginning of times the main color is black but many of the extras are in pink, red, mint, mustard, yellow, emerald green, teal and purple color.


     Photographer: Bragi Kort.

These colors ended up in the collection simply because they are beautiful, elegant and always popular. There are many more which could be there and Troja intends to have the color range pretty good but this takes time.


Since it is YOU who will be wearing our clothing

We now would like to hear from

YOU

 Is there any favorite color missing in our collection? 

Please do not hesitate to comment if you would like to see any color in The Troja Collection!

We ask because Troja cares and is here for YOU!

You can state the pantone number and maybe a link to a page where it can be seen.

Looking forward to hear from You
Who knows, maybe your favorite color will be the next new color in the collection.


Monday, March 3, 2014

TROJA @ DESIGN MARCH

A part of TROJA´s Collection will be displayed at a show in The Nordic House (Norræna húsinu) in Reykjavik, Iceland, March 26., 2014 between 4 and 9 pm. The participants in the show are 25 companies owned by 25 women but all have one thing in common, being members of FKA.

This is the first time Troja takes part in Design March. So look out for Troja at the show!

See more at facebook:  https://www.facebook.com/events/1456088441289587/?ref_dashboard_filter=upcoming